Job Description

SOCIAL MEDIA SPECIALIST FOR RESTAURANTS AND HOTELS IN CHICAGO, IL

We are searching for an entrepreneurially-minded Social Media Specialist with strong SM experience in restaurants and hotels in the Chicago market.

For this position, we prize technical ability, curiosity, and drive. Previous agency or in-house experience in social media for restaurants and hotels is required.

RESPONSIBILITIES

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company

• Tell us what we do not know with regular candor

• Brainstorm and innovate to improve company, job, and partners

OVERALL

• Promote a “story first” approach in all we do

• Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications

• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes

• Keep up to date on current trends within the represented industries of the agency.

• Develop a keen understanding of measurement and reporting tools

• Evaluate and recommend social media software and platforms

• Maintain an understanding of partners’ brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.

• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences

• Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines

KINSHIP’S SOCIAL MEDIA PRESENCE

• Help to maintain strategy and Kinship’s social media platforms

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand

• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

Content creation

• Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets.

• Own, produce and capture content for monthly photo and video shoots

• Assist in photography and videos needs upon request from Strategists

• Curate user generated content

• Develop IG stories for partners upon request from the Strategists • Develop narrative on social media sites in order to: Promote learning (evoke, position, inform)

Influence Choices (persuade, direct, incent)

Enhance (reward, enhance, elicit)

Facilitate (recognize, enable, simplify)

Foster connections (create, curate, amplify)

Engagement

• Support & monitor partner platforms

• Pay close attention to:

Audience growth and acquisition

Social influencer and blogger relations opportunities Four wall integration

Ad spend

Analytics and optimization

• Assist in creating strategies for proactive outreach and engagement

• Maintain lists of audiences, including relevant businesses, events, etc

• Brainstorm and develop monthly strategy for social media tags and inclusions

• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presences • Respond to comments/mentions on client posts

• Respond to posts/mentions/tags on client platforms • Respond to direct messages on client platforms

• Respond to check-ins/location tags on client platforms • Respond to hashtags on client platforms

• Social engagement with earned PR audiences

• Social engagement with event audiences

• Social engagement with neighboring business/location audiences

• Imagine and execute “social moments,” including:

• Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales);

• Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve • Influencers - Develop online influencer programs

• Brainstorm and develop monthly strategy with social media team

• Report overview of social media influencer results with social media team.

Influencers

• Maintain and update Kinship influencer lists

• Assist in securing influencers for partners upon request of the Strategists

• Engage regularly with influencers for each partner

• Send influencer reports to partners after their experience is complete.

Administrative

• Complete monthly Insights reports for partners as requested. • Assist with reporting (content calendars, engagement feedback, influencer reports) as requested.

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