Job Description

Job Title: Digital Strategy Coordinator

Location: New York, NY

Reports to: Sr Director of E-Commerce & Growth

About The Outset:

The Outset is a clean, consciously designed skincare brand founded by Scarlett Johansson. Rooted in simplicity and effectiveness, The Outset offers a streamlined approach to skincare with products that are gentle on sensitive skin and deliver real results. We are a fast-growing team passionate about creating high-quality products and building a strong, engaged community of customers.

About the Role:

The Outset is seeking a highly motivated and detail-oriented Digital Strategy Coordinator to join our growing team. Reporting to the Sr Director of E-Commerce & Growth, this role will support the day-to-day management and growth of our direct-to-consumer (DTC) channel and play a key part in executing 360 digital marketing strategies to drive performance and brand awareness.

The ideal candidate will have a passion for digital marketing, strong project management skills, and an analytical mindset. This role will work cross-functionally with internal teams and external partners to improve site performance, manage paid media and affiliate programs, and execute strategic marketing campaigns that align with overall business goals.

Key Responsibilities:

E-Commerce & Site Management

• Support the management of our DTC channel, theoutset.com, ensuring a seamless customer experience and consistent brand representation.
• Work closely with our external development agency to identify and implement site improvements that drive conversion and customer engagement.
• Monitor site performance and user behavior, making recommendations for optimization based on data and customer feedback.
• Manage product launches and merchandising updates on the site in alignment with marketing and creative teams.

Digital Marketing Strategy

• Support the development and execution of 360 digital marketing strategies to drive DTC growth and support brand campaigns.
• Collaborate with the creative team to brief and develop content tailored for paid media, CRM, and affiliate channels.
• Manage performance analysis across key digital marketing channels, including Meta, Google, and TikTok.
• Oversee UGC affiliate programs, working with partners to drive engagement and revenue.
• Work closely with the paid media agency to optimize campaigns, test new strategies, and improve ROI.
• Partner with the CRM team to develop targeted email and SMS strategies that drive customer retention and lifetime value.

Project Management

• Act as a central point of contact across teams (creative, marketing, ecommerce, wholesale, and operations) to align on project timelines and deliverables.
• Serve as the key liaison between creative, marketing, and the paid media agency to ensure smooth facilitation of creative development, feedback, and approvals.
• Manage the execution of key brand and DTC initiatives, ensuring projects are completed on time and within scope.
• Develop and maintain project trackers to keep teams aligned and projects moving forward efficiently.
• Anticipate and resolve potential roadblocks to keep projects on track.
• Perform administrative duties as needed, as in product orders, mailings and office organization

Who You Are:

• 1–2 years of experience in ecommerce, digital marketing, or a related field (internship experience included).
• Strong understanding of digital marketing channels (paid media, CRM, affiliate) and ecommerce best practices.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Excellent project management skills with a track record of managing cross-functional projects.
• Experience working with Shopify, Google Analytics, and Klaviyo is a plus.
• Strong communication and collaboration skills with a proactive approach to problem-solving.
• Highly organized and detail-oriented, with the ability to manage multiple priorities simultaneously.
• Passion for skincare and beauty is a plus!

Why Join Us:

• Opportunity to work closely with a growing, dynamic team in a fast-paced startup environment.
• Exposure to all facets of digital marketing and ecommerce.
• Competitive salary and benefits package.

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