Job Description

The Association of Equipment Manufacturers (AEM) is hiring a Digital Marketing Coordinator! Join us on this exciting journey where your growth matters, your voice is heard, and your well-being is a priority. We are all about innovation—passionate about pushing boundaries and making a difference in the industries we serve.

We are looking to connect with service-oriented professionals to join our dynamic Marketing team. This position will play a crucial role in supporting content management, data analytics, and email marketing as an internal service provider.

Responsibilities:

Website Content Management

• Manage website updates which can include uploading PDFs, update text, links, videos, and creation of landing pages.
• Support for the AEM store as needed to update products, work with external vendor and manage requests from internal teams.
• Collaborate with internal teams to facilitate teamwork & efficiencies across different functional areas.

Data Analytics

• Conduct and provide monthly email reporting, lead generation reporting, and final event reporting.
• Monitor website analytics & digital marketing campaigns on a weekly basis as well as provide ad-hoc reports.

Email & Digital Marketing

• Design and execute promotional emails & newsletters to generate brand awareness, registrations or leads.
• CRM database support.
• Digital Marketing research.

Requirements:

A successful candidate will have a minimum of 2-3 years’ experience and a Bachelor’s degree in Marketing, Computer Science, or related field, and be able to demonstrate:

• Strong background in web content management.
• Proficiency in coding (HTML, CSS), Microsoft Office, Google Analytics, content management systems, and email marketing automation.
• Experience with email and digital marketing.
• Strong understanding of SEO, UX design, KPIs, conversions and digital landing pages.
• General understanding of Single Sign On (SSO).
• Exceptional attention to detail.
• Flexibility, adaptability, and strong verbal and written communication skills.
• Proven ability to provide internal and external customer service and collaboration.

A candidate will stand out with these additional skills:

• Certification in Digital Marketing and/or Data Analytics.
• Familiarity with association or event marketing.

About AEM:

AEM is the leading organization in North America advancing construction and agriculture equipment manufacturers and their value chain partners in the global marketplace. In enabling growth together, AEM and its members build momentum for the equipment manufacturing industry and the markets it serves.

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